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Blackberry Jam

Behr · S100-6

The Analysis

Blackberry Jam is a deep, muted plum that pulls light into the walls rather than reflecting it back. Because of its low Light Reflectance Value (LRV) of 12.73, it will make a room feel smaller and more enclosed, creating a dense, intimate atmosphere.

This is best used as a bold accent or a deliberate 'color-drenched' feature. It serves as a strong focal point, so it is better suited for highlighting an architectural feature or a feature wall rather than a primary backdrop for the entire home.

LRV 13

History & Origin

This shade leans into the moody, maximalist trends of contemporary interior design. It feels modern and fresh, though it shares the same heavy, saturated DNA found in historical Victorian-era libraries and parlors.

Undertonecool-purple
FamilyPurple

How to Use It

It works best in media rooms, dens, or powder rooms where you want to create drama. Pair it with warm brass metals to make the purple undertones pop, or use light oak wood tones to prevent the space from feeling too dark.

The Mood

This color is restful and grounded, making it ideal for spaces where you want to wind down rather than stay alert. It provides a sophisticated alternative to black, feeling much less sterile while remaining calm and serious.

Colour harmonies

Complementary

Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.

Analogous

Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.

Split complementary

Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.

Triadic

Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.

Tetradic (square)

Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.

Monochromatic

Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.

Brand Matches

Perceptually similar colours from across all brands in our database.

  • Purple Suede

    Valspar · V075-5

  • Smoked Mulberry

    Behr · MQ1-38

  • Wild Mulberry

    Benjamin Moore · CSP-475

  • Shy Violet

    Behr · 680F-6

  • Pinot Grigio Grape

    Benjamin Moore · CSP-460

  • Nightfall Sky

    Benjamin Moore · CC-38

Lighting

See how this colour shifts across natural and artificial light conditions.

  • Natural
  • Morning
  • Afternoon
  • Evening
  • Overcast
  • 2700K
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