HeritageSouth-Facing

Vin Rouge

Behr · 110D-7

The Analysis

Vin Rouge is a deep, saturated plum-toned red that absorbs a significant amount of light due to its low LRV of 7.4. It will make a room feel physically smaller and more enclosed, effectively blurring the wall lines to create a dramatic, moody atmosphere.

Due to its intensity, this works best as a bold accent wall, a color-drenched library, or a formal dining room. It is too heavy for a primary wall color in small, windowless spaces unless you are intentionally aiming for a 'jewel box' effect.

LRV 7

History & Origin

This shade leans into a Heritage aesthetic, reminiscent of the velvet-heavy, dark-toned parlors common in Victorian-era design. It provides a timeless, traditional gravitas that feels intentional rather than trendy.

Undertonewarm-red
FamilyRed

How to Use It

Pair this with warm wood tones like walnut or teak to soften the red undertones, and use brushed brass or antique gold hardware for a high-end finish. It also looks sharp against stark matte black accents if you prefer a more modern, high-contrast look.

The Mood

This is a grounding, intense color that encourages focus and stillness. It feels sophisticated and restful, making it an excellent choice for spaces where you want to retreat rather than energize.

Colour harmonies

Complementary

Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.

Analogous

Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.

Split complementary

Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.

Triadic

Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.

Tetradic (square)

Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.

Monochromatic

Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.

Brand Matches

Perceptually similar colours from across all brands in our database.

  • Stoic

    Valspar · 1010-6

  • Preference Red

    Farrow & Ball · 297

  • Merlot

    Valspar · V078-6

  • Bordéaux Red

    Benjamin Moore · 1365

  • Carter Plum

    Benjamin Moore · CW-355

  • Formal Maroon

    Behr · PPU1-14

Lighting

See how this colour shifts across natural and artificial light conditions.

  • Natural
  • Morning
  • Afternoon
  • Evening
  • Overcast
  • 2700K
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