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BohemianSouth-Facing

Wild Berry

Behr · P110-6

The Analysis

Wild Berry is a deep, saturated violet-magenta that absorbs a significant amount of light due to its low 17.3 LRV. Because it pulls light into the walls rather than reflecting it back, it will make a room feel smaller, more intimate, and grounded.

Due to its intensity, this is an excellent choice for a dramatic accent wall, a built-in bookshelf, or a powder room. Using it on every wall in a large room may become overwhelming, so reserve it for areas where you want a high-impact focal point.

LRV 17

History & Origin

This shade leans toward modern maximalism rather than traditional period styles. It lacks the muted, chalky undertones found in historical palettes, making it a contemporary choice for a fresh, bold interior.

Undertonewarm-red
FamilyPurple

How to Use It

Pair this with walnut wood tones or matte black metal finishes to anchor the brightness of the magenta. It also works well with crisp, gallery-white trim to keep the edges of the room feeling clean and sharp.

The Mood

This color is highly energizing and provides a bold, creative stimulus. It feels rich and intentional rather than restful, making it best suited for spaces where you want to feel active or inspired.

Colour harmonies

Complementary

Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.

Analogous

Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.

Split complementary

Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.

Triadic

Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.

Tetradic (square)

Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.

Monochromatic

Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.

Brand Matches

Perceptually similar colours from across all brands in our database.

  • Exotic Bloom

    Behr · 680B-6

  • Felicia

    Valspar · V040-1

  • Xoxo

    Behr · P110-7

  • Wild Mulberry

    Behr · 690B-6

  • Berry Pretty

    Valspar · V040-5

  • Eastern Silks

    Dulux

Lighting

See how this colour shifts across natural and artificial light conditions.

  • Natural
  • Morning
  • Afternoon
  • Evening
  • Overcast
  • 2700K
  • 3500K
  • 4000K
  • 5500K