HeritageSouth-Facing

New London Burgundy

Benjamin Moore · HC-61

The Analysis

New London Burgundy is a deep, saturated shade that absorbs a significant amount of light due to its low LRV of 9.36. It will make a room feel smaller and more enclosed, effectively collapsing the boundaries of a space to create an intimate, cocoon-like atmosphere.

This is a high-impact choice best reserved for accent walls, cabinetry, or powder rooms. Using it on every wall in a large space can feel overwhelming, so it is most effective when used to highlight specific architectural features or provide a rich contrast to neutral trim.

LRV 9

History & Origin

This shade leans heavily into a traditional, heritage aesthetic. It mimics the deep, pigment-heavy colors found in 18th and 19th-century colonial or Victorian libraries and studies.

Undertonewarm-red
FamilyRed

How to Use It

Pair this with warm brass or unlacquered copper hardware to bring out the red undertones, or use matte black for a modern edge. It pairs beautifully with rich, dark woods like walnut or cherry, which reinforce its classic, formal character.

The Mood

Living with this color feels stable, grounded, and intensely sophisticated. It isn’t energizing in a vibrant way; instead, it provides a quiet, restful intensity that feels deliberate and permanent.

Colour harmonies

Complementary

Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.

Analogous

Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.

Split complementary

Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.

Triadic

Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.

Tetradic (square)

Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.

Monochromatic

Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.

Brand Matches

Perceptually similar colours from across all brands in our database.

  • Formal Maroon

    Behr · PPU1-14

  • Red 06

    Lick · Red 06

  • Rule Breaker

    Behr · MQ1-1

  • Preference Red

    Farrow & Ball · 297

  • Hodley Red

    Benjamin Moore · HC-65

  • Beaujolais

    Benjamin Moore · 1259

Lighting

See how this colour shifts across natural and artificial light conditions.

  • Natural
  • Morning
  • Afternoon
  • Evening
  • Overcast
  • 2700K
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