HeritageSouth-Facing

Moroccan Velvet 1

Dulux

The Analysis

Moroccan Velvet 1 is a deep, saturated plum that absorbs a significant amount of light, making it a bold choice for creating a cozy, intimate environment. Because of its low Light Reflectance Value (LRV 5.36), it will shrink the visual boundaries of a room, which helps larger spaces feel more grounded and less cavernous.

Due to its intensity, this color works best as a dramatic accent wall or as a full-room 'drench' in spaces where you want high impact. It is too dark to serve as a neutral backdrop, so use it to highlight architectural features or provide a rich contrast to lighter furniture.

LRV 5

History & Origin

This rich, jewel-toned plum channels the opulence of Victorian drawing rooms and classic period libraries. It is a timeless, moody choice that fits perfectly into heritage-inspired interiors looking for a touch of drama.

Undertonewarm-red
FamilyRed

How to Use It

Pair this with warm brass or gold hardware to pull out the purple undertones and add a touch of luxury. For a balanced look, use light-to-mid tone woods like oak or walnut to prevent the room from feeling too heavy.

The Mood

This shade provides a grounded, restful atmosphere that feels sophisticated rather than overly stimulating. It acts as a cocooning color, making it an excellent choice for rooms where you want to wind down, such as a study or a bedroom.

Colour harmonies

Complementary

Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.

Analogous

Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.

Split complementary

Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.

Triadic

Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.

Tetradic (square)

Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.

Monochromatic

Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.

Brand Matches

Perceptually similar colours from across all brands in our database.

  • Radicchio

    Benjamin Moore · CC-32

  • Abacus Bead

    Dulux

  • Lovestruck

    Valspar · V080-1

  • Borscht

    Sherwin-Williams · SW7578

  • Voluptuous

    Valspar · V042-2

  • Fine Wine

    Sherwin-Williams · SW6307

Lighting

See how this colour shifts across natural and artificial light conditions.

  • Natural
  • Morning
  • Afternoon
  • Evening
  • Overcast
  • 2700K
  • 3500K
  • 4000K
  • 5500K