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PINK PLUM

Jotun · 3437

The Analysis

Pink Plum is a muted, brownish-mauve that absorbs more light than it reflects, given its 29.13 LRV. Because it is a darker, desaturated tone, it tends to pull walls inward, making large rooms feel more intimate rather than expanding the space.

It works best as a moody backdrop for bedrooms or dens where you want to reduce visual noise. It is too heavy for a primary wall color in small or windowless rooms, but it excels as a refined focal point.

LRV 29

History & Origin

This color leans toward a modern, edited palette. It lacks the starkness of period-correct heritage colors, placing it firmly in contemporary interior design trends that favor earth-toned warmth.

Undertoneneutral
FamilyRed

How to Use It

Pair this with light oak wood tones to keep the space feeling organic, or use matte black hardware to emphasize its contemporary edge. It looks professional in low-light environments, like a home office, where you want to minimize screen glare.

The Mood

Living with this shade feels grounded and restful rather than high-energy. It acts as a sophisticated neutral that doesn't demand attention, creating a calm, stable atmosphere for relaxing spaces.

Colour harmonies

Complementary

Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.

Analogous

Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.

Split complementary

Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.

Triadic

Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.

Tetradic (square)

Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.

Monochromatic

Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.

Brand Matches

Perceptually similar colours from across all brands in our database.

  • Coquina

    Sherwin-Williams · SW9158

  • Mauve Blush

    Benjamin Moore · 2115-40

  • Autumn Orchid

    Sherwin-Williams · SW9157

  • Auger Shell

    Sherwin-Williams · SW9159

  • Wet Concrete

    Benjamin Moore · 2114-40

  • Heather Moor

    Behr · QE-60

Lighting

See how this colour shifts across natural and artificial light conditions.

  • Natural