Mid-Century ModernSouth-Facing

URSULA

Jotun · 3331

The Analysis

Ursula is a deep, muted plum that acts as a sophisticated neutral. Because its Light Reflectance Value (LRV) is quite low at 18.7, it absorbs a significant amount of light, which will make a room feel cozy and enclosed rather than expansive or airy.

This color works best as a bold statement or an anchor for a moody interior. It is most effective when used on all walls in a space to create a seamless, cocoon-like environment, or as a sophisticated focal wall.

LRV 19

History & Origin

Ursula leans toward a contemporary, upscale aesthetic. While its rich, saturated quality echoes some traditional Victorian drawing rooms, its muted, earthy undertones keep it firmly in the modern design category.

Undertonewarm-red
FamilyPurple

How to Use It

It pairs beautifully with warm wood tones like walnut or teak and gold or brass hardware for a luxe finish. Use it in bedrooms or media rooms where low light is an asset rather than a drawback.

The Mood

Living with this shade feels calm, grounded, and restful. It avoids the harshness of high-contrast colors, making it an excellent choice for rooms where you want to wind down rather than feel energized.

Colour harmonies

Complementary

Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.

Analogous

Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.

Split complementary

Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.

Triadic

Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.

Tetradic (square)

Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.

Monochromatic

Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.

Brand Matches

Perceptually similar colours from across all brands in our database.

  • Meadow Flower

    Behr · 690D-6

  • Plum Dandy

    Sherwin-Williams · SW6284

  • Orchid Orchestra 1207

    Colourtrend

  • Full Glass

    Behr · S120-6

  • Aplomb

    Benjamin Moore · AF-625

  • Tragic Juliet

    Valspar · 1-877

Lighting

See how this colour shifts across natural and artificial light conditions.

  • Natural