Swatchd
Sign inGet started
BohemianSouth-Facing

Amethyst Phlox

Behr · 660F-5

The Analysis

Amethyst Phlox is a mid-toned, muted purple that absorbs more light than it reflects, given its LRV of 29.79. It creates a cozy, contained atmosphere rather than an airy one, so it will likely make a large room feel more intimate.

Due to its depth, this is best used as a moody accent wall or for cabinetry to add character without overwhelming the space. It is a bit too heavy to serve as a primary color for an entire open-plan home.

LRV 30

History & Origin

This color is a modern, eclectic choice rather than a historical staple. It pairs well with contemporary design movements that favor saturated, non-neutral color palettes.

Undertonecool-purple
FamilyPurple

How to Use It

It works best in bedrooms or powder rooms paired with warm wood tones like walnut to balance its cool undertones. Use matte black hardware for a clean, sharp contrast, or brushed brass to lean into a more opulent look.

The Mood

This shade leans toward a restful and grounded mood, avoiding the high-energy intensity of primary colors. It provides a sophisticated backdrop that feels stable and calm for daily living.

Colour harmonies

Complementary

Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.

Analogous

Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.

Split complementary

Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.

Triadic

Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.

Tetradic (square)

Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.

Monochromatic

Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.

Brand Matches

Perceptually similar colours from across all brands in our database.

  • Mellow Heather 2

    Dulux

  • Duchess Lilac

    Behr · PPU16-13

  • Hazy Lilac

    Benjamin Moore · 2116-40

  • Cut Heather 1303

    Colourtrend

  • Violet Surprise 2

    Dulux

  • Evening In Paris

    Behr · N560-4

Lighting

See how this colour shifts across natural and artificial light conditions.

  • Natural
  • Morning
  • Afternoon
  • Evening
  • Overcast
  • 2700K
  • 3500K
  • 4000K
  • 5500K