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HeritageSouth-Facing

Cranberry

Behr · UL100-4

The Analysis

Cranberry is a deep, saturated red that absorbs a significant amount of light due to its low LRV of 7.28. It will make a room feel smaller and more intimate, acting as a 'closed-in' color rather than one that opens up a space.

Because it is so dark and pigmented, it works best as a bold accent wall, in a dedicated media room, or as a high-drama choice for a home office. It is generally too overwhelming for a whole-house palette or small, windowless spaces.

LRV 7

History & Origin

This shade leans toward a traditional, heritage aesthetic reminiscent of Victorian libraries or formal dining rooms. It feels established and classic rather than modern or minimalist.

Undertonewarm-red
FamilyRed

How to Use It

Pair this with warm wood tones like walnut or teak to ground the redness, and use brushed brass hardware to complement its luxury feel. Avoid pairing it with stark white trim, opting instead for a creamy off-white or a deep charcoal to soften the contrast.

The Mood

This is an energizing, high-impact color that adds warmth and intensity to a room. Living with it daily feels intentional and bold, providing a stimulating atmosphere rather than a restful or neutral backdrop.

Colour harmonies

Complementary

Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.

Analogous

Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.

Split complementary

Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.

Triadic

Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.

Tetradic (square)

Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.

Monochromatic

Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.

Brand Matches

Perceptually similar colours from across all brands in our database.

  • Ruby Red

    Behr · 120D-7

  • Borscht

    Sherwin-Williams · SW7578

  • Cranberry Cocktail

    Benjamin Moore · 2083-20

  • Fire Agate

    Valspar · 1-877

  • Raisin Torte

    Benjamin Moore · 2083-10

  • Antique Ruby

    Behr · S-H-120

Lighting

See how this colour shifts across natural and artificial light conditions.

  • Natural
  • Morning
  • Afternoon
  • Evening
  • Overcast
  • 2700K
  • 3500K
  • 4000K
  • 5500K