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Etiquette

Behr · S120-2

The Analysis

Etiquette is a soft, muted mauve-grey that acts as a sophisticated neutral. With an LRV of 66.14, it reflects a moderate amount of light, making spaces feel open and airy without the starkness of a pure white.

This color functions best as a versatile main wall color for living areas or bedrooms. It is subtle enough to act as a neutral backdrop for art, but has enough pigment to add depth that plain white paint lacks.

LRV 66

History & Origin

This is a modern take on a classic dusty rose, moving away from traditional Victorian saturation toward a contemporary, muted aesthetic. It fits perfectly into modern homes that favor soft, understated palettes.

Undertoneneutral
FamilyRed

How to Use It

It pairs beautifully with warm wood tones like white oak or walnut to balance its cool undertones. Use matte black hardware for a sharp, modern contrast, or brushed brass if you want to lean into a softer, luxe look.

The Mood

Living with this shade is calming and restful rather than stimulating. Because it leans cool, it provides a clean, collected backdrop that helps a room feel orderly and intentional.

Colour harmonies

Complementary

Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.

Analogous

Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.

Split complementary

Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.

Triadic

Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.

Tetradic (square)

Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.

Monochromatic

Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.

Brand Matches

Perceptually similar colours from across all brands in our database.

  • Emporium Rose 5

    Dulux

  • Rosebud

    Sherwin-Williams · SW6288

  • Barely Berry

    Valspar · V078-1

  • Orleans Violet

    Benjamin Moore · 1374

  • Waterlily Blush 5

    Dulux

  • Blush of Hyacinth

    Valspar · 8003-2A

Lighting

See how this colour shifts across natural and artificial light conditions.

  • Natural
  • Morning
  • Afternoon
  • Evening
  • Overcast
  • 2700K
  • 3500K
  • 4000K
  • 5500K