Informal Ivory
Behr · 330E-1
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The Analysis
Informal Ivory is a high-LRV (80.41) shade, meaning it reflects a significant amount of light back into your room. It effectively brightens dark corners and creates an airy, spacious feel without the harsh glare of a stark white.
This is a versatile 'workhorse' neutral meant for main living areas or hallways. It functions best as a base wall color that allows your furniture and art to provide the visual interest.
LRV 80History & Origin
This shade leans into a modern, simplified aesthetic rather than a specific period look. It updates traditional spaces by stripping away yellow undertones often found in older 'cream' paints, resulting in a cleaner, contemporary finish.
How to Use It
It pairs beautifully with warm wood tones like oak or walnut and provides a sharp contrast against matte black hardware. Use it in rooms where you want to maximize natural light, as it avoids turning 'muddy' in moderate sunlight.
The Mood
Living with this color feels calm and grounded. It offers a clean, stable backdrop that doesn't demand attention, making it an excellent choice for maintaining a restful atmosphere throughout the day.
Colour harmonies
Complementary
Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.
Analogous
Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.
Split complementary
Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.
Triadic
Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.
Tetradic (square)
Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.
Monochromatic
Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.
Add harmony palette to a room
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Brand Matches
Perceptually similar colours from across all brands in our database.
Lighting
See how this colour shifts across natural and artificial light conditions.
- Natural
- Morning
- Afternoon
- Evening
- Overcast
- 2700K
- 3500K
- 4000K
- 5500K