Swatchd
Sign inGet started
Mid-Century ModernSouth-Facing

New Penny

Behr · S-H-210

The Analysis

New Penny is a deep, saturated terracotta that absorbs light rather than reflecting it, thanks to its low Light Reflectance Value (LRV) of 14.49. Because it pulls light into the walls, it will make a room feel more intimate and enclosed rather than expansive or airy.

Due to its intensity, this is best used as a bold accent wall, a dramatic ceiling, or for built-in cabinetry rather than a primary wall color for the whole house. It functions as a strong visual anchor that draws the eye immediately.

LRV 14

History & Origin

This tone is a nod to 1970s interior design, blending a vintage warmth with the current trend toward earthy, organic palettes. It feels fresh when paired with modern lines but carries the weight of a classic, period-inspired study.

Undertonewarm
FamilyOrange

How to Use It

It excels in dens, libraries, or powder rooms where you want a moody atmosphere. Pair it with walnut wood tones and matte black hardware to emphasize its richness, or use aged brass for a high-contrast, metallic finish.

The Mood

This color provides an energizing, grounded warmth that feels sophisticated rather than sterile. Living with it daily creates a cocoon-like effect that feels highly stabilized and intentional.

Colour harmonies

Complementary

Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.

Analogous

Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.

Split complementary

Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.

Triadic

Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.

Tetradic (square)

Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.

Monochromatic

Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.

Brand Matches

Perceptually similar colours from across all brands in our database.

  • Salsa Dancing

    Benjamin Moore · AF-280

  • Jungle Ginger 1

    Dulux

  • Egyptian Clay

    Benjamin Moore · CSP-1140

  • Colorful Leaves

    Behr · M190-7

  • Summer Heat

    Behr · S-H-220

  • Pennywise

    Sherwin-Williams · SW6349

Lighting

See how this colour shifts across natural and artificial light conditions.

  • Natural
  • Morning
  • Afternoon
  • Evening
  • Overcast
  • 2700K
  • 3500K
  • 4000K
  • 5500K