Wild Cranberry
Behr · BXC-90
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The Analysis
Wild Cranberry is a deep, saturated red with strong brown undertones that absorbs most light rather than reflecting it. Because of its low Light Reflectance Value (LRV) of 6.94, it will make a room feel smaller and more enclosed, which is ideal for creating a sense of intimacy.
Due to its intensity, it is best utilized as a bold accent wall, a dramatic choice for a powder room, or a statement color for built-in cabinetry. It is likely too heavy for a main wall color unless you are intentionally aiming for a dark, moody aesthetic.
LRV 7History & Origin
This shade aligns well with Heritage and Victorian-inspired designs, where deep, heavy pigments were historically favored for libraries and dining rooms to convey richness and formality.
How to Use It
Pair this with walnut or rich oak wood tones to highlight its warmth, and use unlacquered brass hardware for a classic, high-contrast look. If you want to lean modern, use matte black fixtures to ground the depth of the color.
The Mood
This color is intense and grounding, making it feel more stable and sophisticated than a bright, punchy red. It creates a restful, cocoon-like environment that feels warm and contained rather than energizing or frantic.
Colour harmonies
Complementary
Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.
Analogous
Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.
Split complementary
Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.
Triadic
Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.
Tetradic (square)
Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.
Monochromatic
Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.
Add harmony palette to a room
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Brand Matches
Perceptually similar colours from across all brands in our database.
Lighting
See how this colour shifts across natural and artificial light conditions.
- Natural
- Morning
- Afternoon
- Evening
- Overcast
- 2700K
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