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HeritageSouth-Facing

Winning Red

Behr · BIC-34

The Analysis

Winning Red is a deep, saturated shade that absorbs a significant amount of light due to its low LRV of 9.52. It will make a room feel more intimate and enclosed rather than expansive or bright.

This shade is best used as a high-impact accent wall, for built-in cabinetry, or in a powder room to create a moody, intentional look. It is generally too heavy to function as a neutral backdrop for an entire home.

LRV 10

History & Origin

It leans into a heritage aesthetic, reminiscent of the saturated tones found in Victorian-era libraries or traditional dining rooms. It provides a timeless, grounded feel rather than a contemporary, minimalist one.

Undertonewarm
FamilyOrange

How to Use It

Pair this with warm wood tones like walnut or antique brass hardware to lean into its richness. Avoid cool-toned metals like chrome, as they will clash with the red undertones and make the space feel disjointed.

The Mood

This is a bold, high-energy color that creates a sense of drama and warmth. While it feels sophisticated and cozy, it is intense enough that it can become overwhelming if applied to every surface in a small space.

Colour harmonies

Complementary

Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.

Analogous

Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.

Split complementary

Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.

Triadic

Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.

Tetradic (square)

Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.

Monochromatic

Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.

Brand Matches

Perceptually similar colours from across all brands in our database.

  • Cherry Cobbler

    Behr · S-G-140

  • Haute Couture

    Behr · MQ1-9

  • Pottery Red

    Benjamin Moore · 2085-20

  • Cranberry Tart

    Behr · HDC-WR14-11

  • Dark Crimson

    Behr · M140-7

  • Apple Polish

    Behr · UL110-20

Lighting

See how this colour shifts across natural and artificial light conditions.

  • Natural
  • Morning
  • Afternoon
  • Evening
  • Overcast
  • 2700K
  • 3500K
  • 4000K
  • 5500K