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Blue Allure

Benjamin Moore · 771

The Analysis

Blue Allure is a crisp, light-to-mid-tone blue that bounces plenty of light back into a room due to its high LRV of 69.75. Because it reflects so much light, it makes enclosed spaces feel significantly more open and spacious.

This shade works best as a main wall color in functional living areas or bedrooms where you want a sense of calm. It is subtle enough to act as a neutral backdrop, allowing your furniture and artwork to define the room's personality.

LRV 70

History & Origin

This is a contemporary, fresh choice that avoids the heavy or dusty undertones found in traditional period palettes. It feels modern and approachable, fitting perfectly into current residential trends.

Undertonecool
FamilyTeal

How to Use It

It shines in bathrooms and bedrooms, especially when paired with warm wood tones like white oak to balance the coolness of the blue. For finishes, go with brushed brass to add warmth or matte black hardware for a sharper, modern contrast.

The Mood

Living with this color feels clean and highly organized, offering a sense of mental clarity. It provides a steady, restful energy that avoids being overly stimulating, making it easy to live with over long periods.

Colour harmonies

Complementary

Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.

Analogous

Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.

Split complementary

Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.

Triadic

Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.

Tetradic (square)

Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.

Monochromatic

Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.

Brand Matches

Perceptually similar colours from across all brands in our database.

  • Azure Sky 6

    Dulux

  • Forever

    Valspar · 8002-39B

  • Soar

    Sherwin-Williams · SW6799

  • Serene Sky

    Behr · 540C-2

  • Needed Escape

    Valspar · V104-1

  • Pinch Me, I'm Dreaming

    Valspar · 8001-40A

Lighting

See how this colour shifts across natural and artificial light conditions.

  • Natural
  • Morning
  • Afternoon
  • Evening
  • Overcast
  • 2700K
  • 3500K
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  • 5500K