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HeritageSouth-Facing

Bull's Eye Red

Benjamin Moore · 2002-20

The Analysis

Bull's Eye Red is a deep, saturated primary red that absorbs significant light due to its low Light Reflectance Value (LRV) of 18.53. It will make a room feel more intimate and enclosed rather than spacious or bright.

Due to its intensity, this shade is almost always used as an accent wall, on cabinetry, or for architectural trim. Using it on every wall in a room can quickly become overwhelming for the average homeowner.

LRV 19

History & Origin

This tone leans toward a traditional, heritage aesthetic, frequently appearing in American Colonial or Victorian-era design schemes. It is a bold, classic choice that feels anchored in history rather than modern minimalism.

Undertonewarm
FamilyOrange

How to Use It

It pairs exceptionally well with crisp white trim to break up the intensity and looks sophisticated against walnut or dark oak wood tones. Use matte black hardware if you want a modern edge, or unlacquered brass to lean into the traditional character.

The Mood

This is a high-energy, stimulating color that increases the heart rate and draws attention immediately. It is best used in spaces intended for activity or social engagement rather than quiet, restful areas.

Colour harmonies

Complementary

Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.

Analogous

Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.

Split complementary

Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.

Triadic

Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.

Tetradic (square)

Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.

Monochromatic

Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.

Brand Matches

Perceptually similar colours from across all brands in our database.

  • Red Bliss

    Valspar · 1010-1

  • Bonfire

    Benjamin Moore · 2001-20

  • Salsa

    Benjamin Moore · 2009-20

  • Tricycle Red

    Benjamin Moore · 2000-20

  • Red

    Benjamin Moore · 2000-10

  • Ruby Red

    Benjamin Moore · 2001-10

Lighting

See how this colour shifts across natural and artificial light conditions.

  • Natural
  • Morning
  • Afternoon
  • Evening
  • Overcast
  • 2700K
  • 3500K
  • 4000K
  • 5500K