Gold Rush
Benjamin Moore · 2166-10
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The Analysis
Gold Rush is a deep, saturated ochre that draws walls inward, making large rooms feel more intimate and grounded. Because it has a low Light Reflectance Value (LRV) of 18.93, it absorbs a significant amount of light rather than bouncing it back, which creates a cozy, enclosed atmosphere.
Due to its intensity, this shade is best used as a high-impact accent wall, on cabinetry, or in small spaces like powder rooms and libraries. It is too dominant to serve as a neutral backdrop for an entire house, as it would likely overwhelm the eye in large, open-plan living areas.
LRV 19History & Origin
This tone leans heavily into Mid-Century Modern design, reminiscent of the earthy, vibrant palettes popular in the 1950s and 60s. It avoids looking dated by pairing perfectly with clean, contemporary lines rather than traditional, heavy ornamentation.
How to Use It
Pair this with dark walnut wood tones or matte black hardware to emphasize its richness. It thrives in rooms that already receive plenty of natural sunlight, which prevents the color from appearing muddy or flat.
The Mood
This color is inherently energizing and warm, effectively mimicking the glow of a sunset. Living with it daily provides a mood-boosting effect, though it is bold enough that it functions best in rooms where you want to feel active rather than sleepy.
Colour harmonies
Complementary
Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.
Analogous
Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.
Split complementary
Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.
Triadic
Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.
Tetradic (square)
Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.
Monochromatic
Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.
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Brand Matches
Perceptually similar colours from across all brands in our database.
Lighting
See how this colour shifts across natural and artificial light conditions.
- Natural
- Morning
- Afternoon
- Evening
- Overcast
- 2700K
- 3500K
- 4000K
- 5500K