Mid-Century ModernUniversal

Luscious

Benjamin Moore · 1369

The Analysis

Luscious is a medium-toned mauve that provides enough color to feel purposeful without darkening a room. With an LRV of 50.71, it reflects roughly half the light that hits it, so it won’t make a space feel cramped, but it won't make a small room feel significantly larger either.

Because it acts as a muted neutral, it works well as a wall color in spaces where you want personality but not high-contrast intensity. It is bold enough to serve as an accent wall, but subtle enough to cover an entire room without overwhelming the eye.

LRV 51

History & Origin

This color is a contemporary take on Victorian-era mauve palettes, updated for modern homes. It feels fresh and intentional, moving away from traditional sterile whites.

Undertonewarm-red
FamilyPurple

How to Use It

It excels in bedrooms or quiet studies where you want a calm environment. Pair it with light oak or walnut wood tones and matte black hardware to keep the aesthetic sharp and modern.

The Mood

This shade leans into a restful, grounded atmosphere. It feels sophisticated rather than juvenile, offering a sense of stability and warmth that is easy to live with for long periods.

Colour harmonies

Complementary

Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.

Analogous

Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.

Split complementary

Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.

Triadic

Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.

Tetradic (square)

Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.

Monochromatic

Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.

Brand Matches

Perceptually similar colours from across all brands in our database.

  • Baby Girl 1169

    Colourtrend

  • Private-Label Pink

    Valspar · V039-2

  • Lofty Delight

    Valspar · 1004-4A

  • Pink Wink

    Behr · M120-3

  • Countryside Pink

    Benjamin Moore · 1361

  • Heart To Heart

    Behr · M120-4

Lighting

See how this colour shifts across natural and artificial light conditions.

  • Natural
  • Morning
  • Afternoon
  • Evening
  • Overcast
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