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Mid-Century ModernSouth-Facing

Madison Avenue

Benjamin Moore · 759

The Analysis

Madison Avenue is a mid-tone cyan that acts as a crisp, cool-toned anchor. Because its Light Reflectance Value (LRV) is 45.28, it absorbs enough light to avoid looking washed out while keeping the space feeling open rather than cramped.

This shade is best used as a bold statement wall or a saturated primary colour for a room like a home office or a mudroom. It is too intense for all four walls in a living space unless you want a high-energy, immersive environment.

LRV 45

History & Origin

This is a distinctly modern, mid-century inspired hue that draws on the bold use of synthetic pigments popularized in the 1950s. It lacks the muted, chalky qualities of period-correct heritage colours.

Undertonecool
FamilyTeal

How to Use It

Pair this with warm walnut wood tones to balance the cool blue, or use matte black hardware to keep the look contemporary. It works best in well-lit areas where the natural light can highlight its true, clean blue-green undertones.

The Mood

Living with this colour creates a clean, focused, and steady atmosphere. It is neither overly stimulating nor sleepy, making it an excellent choice for areas where you want to feel alert and productive.

Colour harmonies

Complementary

Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.

Analogous

Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.

Split complementary

Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.

Triadic

Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.

Tetradic (square)

Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.

Monochromatic

Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.

Brand Matches

Perceptually similar colours from across all brands in our database.

  • Rushing Stream

    Behr · P480-4

  • Surfin'

    Sherwin-Williams · SW9048

  • Fiesta Blue

    Valspar · 5003-10A

  • Paradise Sky

    Behr · P470-4

  • Fairy Tale Blue

    Benjamin Moore · 2055-50

  • Tropical Tide

    Behr · 520D-5

Lighting

See how this colour shifts across natural and artificial light conditions.

  • Natural
  • Morning
  • Afternoon
  • Evening
  • Overcast
  • 2700K
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