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Passion Plum

Benjamin Moore · 2073-30

The Analysis

Passion Plum is a deep, saturated plum that absorbs light rather than reflecting it, due to its low LRV of 10.01. Because it pulls light into the surface, it will make a room feel more intimate and smaller rather than open and airy.

This is a high-drama choice best suited for an accent wall, a moody study, or a powder room. It is too heavy to function as a neutral or subtle backdrop for an entire home.

LRV 10

History & Origin

While deep purples have ties to Victorian-era luxury and maximalism, this specific shade feels firmly rooted in modern, bold interior design. It works well when paired with contemporary furniture to avoid looking dated.

Undertonewarm-red
FamilyPurple

How to Use It

Pair this with warm brass hardware to make the purple tones pop, or use matte black finishes for a sleeker, modern edge. It complements walnut or dark oak wood tones particularly well by anchoring the room's palette.

The Mood

This colour creates a restful, cocooning environment that feels grounded and sophisticated. It is ideal for spaces intended for evening use, as the deep tones provide a calm, steady backdrop rather than an energizing or bright one.

Colour harmonies

Complementary

Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.

Analogous

Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.

Split complementary

Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.

Triadic

Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.

Tetradic (square)

Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.

Monochromatic

Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.

Brand Matches

Perceptually similar colours from across all brands in our database.

  • Purple Davenport

    Valspar · 1003-3A

  • Raspberry Mousse

    Behr · S-G-680

  • Heather Bloom 1

    Dulux

  • Berry Light 1180

    Colourtrend

  • Ultra Violet

    Benjamin Moore · 1372

  • Birthstone

    Behr · MQ4-62

Lighting

See how this colour shifts across natural and artificial light conditions.

  • Natural
  • Morning
  • Afternoon
  • Evening
  • Overcast
  • 2700K
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