PURPLE IVORY
Jotun · 20192
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The Analysis
Purple Ivory is a sophisticated neutral that functions as a warm, gray-leaning off-white. With an LRV of 60.28, it reflects a moderate amount of light, making spaces feel open and comfortable without the harsh glare of a pure white.
It works best as a primary wall color throughout an open-plan home or in living areas. Because it is highly versatile, it acts as a neutral canvas that allows furniture and art to take center stage.
LRV 60History & Origin
This is a distinctly modern neutral that bridges the gap between traditional beige and contemporary greige. It lacks the heavy yellow undertones of older, more dated creams, making it feel fresh and current.
How to Use It
This shade excels in living rooms and bedrooms paired with light white oak or walnut wood tones. Use matte black hardware for a sharp, modern contrast or brushed brass if you want to lean into a softer, warmer look.
The Mood
This color provides a restful and stable backdrop for daily life. It feels clean and organized, removing visual clutter while providing enough warmth to avoid feeling sterile or cold.
Colour harmonies
Complementary
Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.
Analogous
Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.
Split complementary
Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.
Triadic
Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.
Tetradic (square)
Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.
Monochromatic
Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.
Add harmony palette to a room
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Brand Matches
Perceptually similar colours from across all brands in our database.
Lighting
See how this colour shifts across natural and artificial light conditions.
- Natural