ScandinavianUniversal

RICH CLAY

Jotun · 1989

The Analysis

Rich Clay is a balanced, light-to-mid-tone neutral that keeps a room feeling open without the starkness of bright white. With an LRV of 63.39, it reflects a significant amount of light, making smaller rooms feel airy and well-lit rather than cramped.

This is an excellent main wall colour that provides a subtle, warm backdrop for art and furniture. It is versatile enough to cover an entire living area without overwhelming the senses.

LRV 63

History & Origin

This shade leans toward a modern, organic aesthetic. It moves away from rigid period-specific palettes, fitting best in contemporary homes that prioritize natural materials and simple lines.

Undertonewarm-green
FamilyBeige

How to Use It

It works best in living rooms or bedrooms where you want a calm, cohesive feel. Pair it with warm oak or walnut wood tones and matte black hardware to anchor the softness of the clay hue.

The Mood

Living with this colour feels grounding and stable. It avoids the high-energy vibration of bright yellows or the sterility of cool greys, resulting in a restful, balanced environment.

Colour harmonies

Complementary

Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.

Analogous

Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.

Split complementary

Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.

Triadic

Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.

Tetradic (square)

Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.

Monochromatic

Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.

Brand Matches

Perceptually similar colours from across all brands in our database.

  • Clay - Deep

    Little Greene · 6154

  • Asian Silk

    Valspar · V095-1

  • SOFT RADIANCE

    Jotun · 12080

  • Delaware Putty

    Benjamin Moore · CC-230

  • Abingdon Putty

    Benjamin Moore · HC-99

  • GINSENG

    Jotun · 10245

Lighting

See how this colour shifts across natural and artificial light conditions.

  • Natural