MinimalistUniversal

Du Jour

Valspar · 7002-6

The Analysis

Du Jour is a high-LRV white, meaning it reflects 86% of the light that hits it, making it an excellent choice for brightening dim corners or maximizing natural light. Because it is highly reflective, it pushes walls outward visually, making smaller rooms feel significantly more spacious and open.

This is a quintessential main wall color or trim shade that works as a reliable foundation throughout an entire home. It functions best as a neutral canvas that allows your furniture and art to take center stage rather than competing for attention.

LRV 86

History & Origin

This shade leans toward a modern, fresh aesthetic rather than a specific period look. It avoids the heavy yellow or gray undertones found in older, traditional white paints, giving it a contemporary and versatile edge.

Undertonewarm
FamilyWhite

How to Use It

It excels in open-concept living areas and kitchens where you want to maintain a crisp look. Pair it with warm wood tones like oak or walnut for balance, and use matte black hardware to add a sharp, defined contrast against the bright walls.

The Mood

Living with this color provides a clean, neutral slate that reduces visual clutter and prevents eye fatigue. It is a restful, unobtrusive backdrop that keeps a home feeling tidy and organized without being sterile.

Colour harmonies

Complementary

Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.

Analogous

Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.

Split complementary

Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.

Triadic

Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.

Tetradic (square)

Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.

Monochromatic

Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.

Brand Matches

Perceptually similar colours from across all brands in our database.

  • Nano White

    Behr · HDC-MD-06

  • CLASSIC WHITE

    Jotun · 9918

  • Atrium White

    Benjamin Moore · PM-13

  • Alabaster

    Benjamin Moore · OC-129

  • atrium white

    Benjamin Moore · I-79

  • Bistro White

    Valspar · 7006-4

Lighting

See how this colour shifts across natural and artificial light conditions.

  • Natural