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Mid-Century ModernSouth-Facing

Infatuation

Behr · P170-3

The Analysis

Infatuation is a mid-toned, dusty pink that feels grounded rather than neon. With an LRV of 46.81, it absorbs a moderate amount of light, which prevents the room from feeling washed out while keeping the space feeling cozy and intimate.

This shade works best as a statement color for a primary wall or a full-room treatment in smaller spaces like powder rooms or dens. It is slightly too pigmented to serve as a neutral backdrop, so treat it as a deliberate design choice.

LRV 47

History & Origin

This is a contemporary take on pink that leans into modern design trends. It lacks the vintage, overly-frilly feel of Victorian palettes, making it better suited for updated, fresh interiors.

Undertonewarm
FamilyOrange

How to Use It

Pair this with warm wood tones like walnut or teak to ground the pink, or use matte black hardware to provide a sharp, modern contrast. It performs beautifully in bedrooms or creative workspaces where you want a personality-driven atmosphere.

The Mood

This color promotes a sense of warmth and approachability. It is energizing enough to keep a room feeling alive, but soft enough that it won't overwhelm your senses during daily use.

Colour harmonies

Complementary

Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.

Analogous

Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.

Split complementary

Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.

Triadic

Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.

Tetradic (square)

Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.

Monochromatic

Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.

Brand Matches

Perceptually similar colours from across all brands in our database.

  • Boho Blush

    Dulux

  • Pale Berry

    Behr · 150D-4

  • Pink Punch

    Benjamin Moore · 2006-50

  • Modestly Peach

    Behr · 160B-4

  • Shaded Primrose

    Valspar · 8002-7C

  • She Loves Pink

    Behr · M160-4

Lighting

See how this colour shifts across natural and artificial light conditions.

  • Natural
  • Morning
  • Afternoon
  • Evening
  • Overcast
  • 2700K
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