Mid-Century ModernSouth-Facing

Xoxo

Behr · P110-7

The Analysis

Xoxo is a deep, saturated plum that absorbs light rather than reflecting it, making it feel intimate and cozy. Because of its low LRV of 13.19, it will visually shrink large, airy rooms and make them feel more contained and structured.

This is a high-impact choice best suited for accent walls, dens, or powder rooms where you want a bold focal point. Using it on every wall in a small room can create a 'jewel box' effect, but it may overwhelm spaces that lack significant natural light.

LRV 13

History & Origin

This colour leans into a modern interpretation of Victorian-era dramatic palettes, modernized by its punchy, slightly synthetic violet undertones. It avoids the dusty look of traditional heritage purples, appearing much fresher and contemporary.

Undertonewarm-red
FamilyPurple

How to Use It

Pair this with warm brass or gold hardware to highlight the plum undertones, or use matte black for a sharper, modern contrast. It looks best against medium-to-dark wood tones like walnut or teak rather than light, bleached woods.

The Mood

This shade provides a sophisticated, grounded energy that feels intentional rather than chaotic. It is restful in the evening but provides enough depth to feel stimulating and creative during the day.

Colour harmonies

Complementary

Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.

Analogous

Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.

Split complementary

Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.

Triadic

Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.

Tetradic (square)

Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.

Monochromatic

Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.

Brand Matches

Perceptually similar colours from across all brands in our database.

  • Dynamic Magenta

    Behr · HDC-MD-07

  • Damson Dream 4

    Dulux

  • Wild Berry

    Behr · P110-6

  • Peru

    Behr · PPU1-18

  • Sugar Plum

    Behr · 680B-7

  • Berry Pretty

    Valspar · V040-5

Lighting

See how this colour shifts across natural and artificial light conditions.

  • Natural
  • Morning
  • Afternoon
  • Evening
  • Overcast
  • 2700K
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  • 5500K