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Mid-Century ModernSouth-Facing

VIVID RASBERRY

Jotun · 3453

The Analysis

Vivid Raspberry is a deep, saturated tone that pulls light into itself rather than reflecting it back. Because it has a low Light Reflectance Value (LRV) of 15.5, it will make a room feel cozier and more enclosed rather than airy or expansive.

This shade is best used as a high-contrast accent or for color-drenching a smaller space like a powder room or study. It is too intense for all four walls in a primary living area unless you are intentionally aiming for a dramatic, moody atmosphere.

LRV 16

History & Origin

While deep berry tones have roots in maximalist Victorian interiors, this specific vivid version is a modern, contemporary interpretation. It fits best in updated homes that embrace bold color trends rather than strict period-accurate palettes.

Undertonewarm-red
FamilyRed

How to Use It

Pair this with matte black hardware for a sharp, modern edge or brushed brass to lean into a sophisticated, luxurious look. It works exceptionally well against dark wood floors or crisp white trim that keeps the dark edges from feeling too heavy.

The Mood

This is an energizing, high-impact color that stimulates conversation and activity. Living with it daily provides a bold, confident backdrop that feels warm and grounded rather than restful or subdued.

Colour harmonies

Complementary

Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.

Analogous

Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.

Split complementary

Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.

Triadic

Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.

Tetradic (square)

Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.

Monochromatic

Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.

Brand Matches

Perceptually similar colours from across all brands in our database.

  • Ruby Shade

    Sherwin-Williams · SW6572

  • Vive l'amour

    Valspar · V041-5

  • Fashion Rose

    Benjamin Moore · 1356

  • Mission Wildflower

    Behr · 110D-5

  • Cran Brook

    Behr · 110B-6

  • Old Claret

    Benjamin Moore · 2083-30

Lighting

See how this colour shifts across natural and artificial light conditions.

  • Natural