HeritageSouth-Facing

Jam Jar

Valspar · V004-1

The Analysis

Jam Jar is a deep, saturated berry-red with a very low Light Reflectance Value (LRV) of 9.657, meaning it absorbs most light rather than reflecting it. This creates a dense, cocooning effect that will make a room feel significantly smaller and more intimate.

Due to its intense pigmentation, this is best used as a bold accent wall, a dramatic trim colour, or for painting built-in cabinetry. It is too heavy for use as a primary wall colour in small, low-light rooms, where it could easily feel oppressive.

LRV 10

History & Origin

This shade leans into a sophisticated, moody aesthetic that works well with both Victorian-era maximalism and modern, high-contrast interiors. It mimics the deep, rich pigments found in traditional heritage decor but feels fresh when paired with contemporary furniture.

Undertonecool
FamilyRed

How to Use It

This colour works best in home offices, dining rooms, or powder rooms. Pair it with warm brass metals for a classic look or matte black hardware to lean into a sharp, modern industrial edge; it complements walnut or dark oak wood tones perfectly.

The Mood

Living with this colour feels energizing and stimulating rather than restful. It is a bold choice that commands attention, making it ideal for spaces where you want to feel active or entertained.

Colour harmonies

Complementary

Opposite on the colour wheel — bold, high-contrast pairings. Use for a feature wall or furniture you want to command attention.

Analogous

Neighbouring hues — cohesive and calm, great for layered schemes that feel collected rather than matched.

Split complementary

Near-opposites for strong contrast with a little less tension than a pure complement. A favourite of interior designers.

Triadic

Three evenly spaced hues — balanced, vibrant, and versatile. Keep one dominant and use the others sparingly.

Tetradic (square)

Four hues in a square on the wheel — rich, dynamic palettes. Best when one colour leads and the others accent.

Monochromatic

Dark, mid, and light steps on the same hue — a failsafe gradient for trim, walls, and accents without shifting colour family.

Brand Matches

Perceptually similar colours from across all brands in our database.

  • Moroccan Velvet 3

    Dulux

  • Magenta

    Benjamin Moore · 2077-10

  • Cerise

    Sherwin-Williams · SW6580

  • Mischief

    Little Greene · 6154

  • Crushed Velvet

    Benjamin Moore · 2076-10

  • Raspberry Glaze

    Benjamin Moore · 2078-20

Lighting

See how this colour shifts across natural and artificial light conditions.

  • Natural